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Reviewing Trends and Past Campaigns/Efforts
Worksheet 3: Reviewing Trends and Past Campaigns/Efforts
Link to your Assessment
Activity 1- Top Ten Consumer Trends
Looking at the top ten consumer trends from the lecture use the table to list the ones that apply to your assessment topic and the relevance/implications for your assessment (not all trends will be relevant).
| Trend | Relevance and implications for the topic |
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Activity 2- Scavenger Hunt Past Campaigns and Efforts
Link to your Assessment
Using the table below find one website, one report (government or industry) and one journal article on the assessment topic.
| Resource | Description | Country | Year | Key Learning | Reference/Source |
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| Website | |
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| News/ Media | |
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Activity 3- Understanding Ethical and Legal Issues
Link to your Assessment
Ethical standards are based on the human principles of right and wrong. Use the table below to list the ethical issues in relation to your assessment topic and the implications.
| Ethical Framework | Ethical Issue | Implication |
| Duty of Fidelity | |
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| Duty of Gratitude | |
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| Duty of Justice | |
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| Duty of Beneficence | |
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| Duty of Self-improvement | |
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| Duty of Non-maleficence | Safety | Sufficient lighting |
| Reference | Laczniak, G. (1983). Framework for Analyzing Marketing Ethics. Journal of Macromarketing, 3(1), 7–18. https://doi.org/10.1177/027614678300300103 |
Legal standards are those standards that are set forth in governmental laws. Use the table below to list the legal issues in relation to your assessment topic and the implications.
TMR Policy- https://www.tmr.qld.gov.au/About-us/Corporate-information/Policies
TMR Legislation – https://www.tmr.qld.gov.au/About-us/Corporate-information/Legislation
| Legal Framework | Issue | Implication | Reference |
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| Policy | Open access | No gating and parking must be free to users | |
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