Salespeople have to make the most efficient use of their time.  This includes spending time

Salespeople have to make the most efficient use of their time.  This includes spending time and effort with prospects that are the most qualified.  (Your authors describe prospecting and qualifying in chapter 16.) That is, out of the broad universe of potential buyers, where and how do we identity those that are the most ready, willing and able to purchase?  A visitor to the Chicago Auto Show that waits in line to have her picture taken in an Audi e-tron GT might be considered a prospect; there is an expressed interest in the car.
 
Look at the image above. This is a promotional sticker I found strategically placed in Woodfield Mall (I presume, by a network marketing salesperson).  1. Where in the mall do you suppose I ran across this well-placed sticker?  2.  Where else in the mall might you place this sticker to reach your target audience? Why?