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Product Analysis
 
·       Choose a company’s product or service and submit a detailed analysis of the product.
Introduction
All of us have a perspective of marketing from the role of a consumer, but have you ever thought about the media and messages behind the products and services you use every day? Many people think marketing means personal selling. Others think it means advertising. Still others believe marketing has to do with making products available in stores, arranging displays, and maintaining inventories of products for future sales. Actually, marketing includes all of these activities and more.  
Effective marketing begins with great products. The central focus of a marketing program will be on a product or service for which the integrated marketing effort will summarize the essence of that product or service. All of this will include the company, competition, and customer requirements. Design, product positioning, and other elements are part of product line management’s efforts to maintain a unique set of values in the customer’s mind, either carving out a niche or maintaining market share leadership against the onslaught of competitive products.
Competencies Measured
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
·       Competency 1: Examine the basic marketing models for a business or organization. 
·       Address assessment purpose in a well-organized text, incorporating appropriate evidence and tone in grammatically sound sentences.
·       Competency 3: Examine the relationship of basic marketing strategies to business success. 
·       Evaluate product strategies to business success.
·       Competency 4: Apply effective marketing planning and implementation. 
·       Describe competition for product and the marketing environment.
·       Discuss branding of the product, including intended audience and product positioning.
·       Describe the product and their target market.
Note: Assessments 1–3 in this course require you to complete a marketing analysis. Because they build on each other, it is recommended but not required that you complete them in sequence.