The interactions among people at a coffee shop or a small business place

The coffee culture has been changing from one millennium to another. The coffee culture is a form of behavior that surround the consumption of coffee in different coffee shops. The coffee shops have influenced people to buy coffee and have resulted in the opening of many coffee shops that are distributed to different cities.  Many people meet in coffee shops to talk, and sometimes meetings take place, and when people meet, the favorite drink in most cases is coffee.

The idea of coffee shops began in 1692 and 1700 BC (Mokrysz, 2016). During that time, more than 2000 coffee shops were inhabiting more retail space and paying higher rent than any other trade at the time (Mokrysz, 2016). With time the coffee shops became transformed into the meeting points of many politicians, and they could meet to have their discussions as they take cups of coffee. The coffee shops are still existing up to today and are still appealed primarily to those with money and leisure time to spare. I am planning to observe the people who buy items in the coffee shops during the cold season. The group will include politicians during the political seasons and people who come to the coffee shops for the meeting. I will be observing the buying habits, the cost per head, the number of people who accompany an individual, the time or duration taken in the coffee shops, and the other items that are bought by the customers who come to the coffee house.

The observation is very important because it will give information on how people interact at the coffee shops and also give the shopping habits allowing people who may wish to start new businesses and also those who wish to invest in the coffee industry (Farah, 2009). The information will help unemployed youth to come up with strategies that would help them thrive into small businesses to get an income and meet their personal needs.

The observation understudy required a standard method that allowed for the collection of information about the shopping habits of people in coffee shops. First, I wrote letters to the different existing shops to be allowed to collect information from them on the various issues that I had included in my study. Once the owners of the coffee shops approved the requests, I prepared structured questionnaires that I delivered to the coffee shops. In each coffee shop, I hired one waitress who was trained to be able to make the observations and record the right information that I required.

The questionnaires had different sections, and each section had different questions that would help in answering questions on the research. Observations included the time of the day when there are many people in the coffee shops, the reasons that brought them to meet friends or have come for business people, the number of people who would request for coffee and buy for friends, the snack that are sold to the people in the coffee shops, the gender of people who come to the coffee shops and the length of time taken I the coffee house by the customers. The number of observations was 5.

 The answers to the structured questionnaires had different codes ranging from 1 to 10. The questionnaires were collected, and the information was analyzed. The information obtained from the analysis was taken as a representative of the entire population of people who attend the coffee shops and their shopping habits.

I observed that many people come to the coffee shops during evening hours between 6 pm to 8 pm. Most people came with friends, and most of them were from work, and they could pass by the coffee shops to interact and know how they have been doing over a long time and some talked on how they spent their day or plan for future activities. The customers who come and buy the coffee, including those of their friends and in most cases, the person who invited others, was the one who would put up the bills. The coffee shops had many people when it was cold as compared during the hot seasons.

When a prominent person came to the coffee shops, I observed that they would come for meetings to strategies their political ideologies and plans for the coming elections. Others came for parties, and the coffee shops could prepare a room for the event. Some businesses could come to the shops to hold their meetings, and in most business meetings, the favorite drink was coffee. One unique thing is that the charges for the coffee is not the same Tucker, 2017). There are different varieties, and each had its price.

The interaction of the people in the coffee shops was very cordial, more respect for one another. The customers also could use some signs as they communicate with their customers. The waitresses were well dressed and were very fast when dealing with the customers. Another observation was that the people who came could buy a few snacks from the coffee shops, and others could buy take away coffee from these shops.

The main theme in the observations I made were respect for one another. The workers in the coffee shops and the customers who came to the coffee shops showed respect for one another. Whenever they needed clarification, they would use a proper channel to communicate. The shops also valued their customers, and the shops were equipped to favor all people, including those that are physically challenged. Another theme was hard work in that most coffee shops were famous because of the handwork they had to ensure that all their customers were satisfied with both the services and products sold in the coffee shops. There was the value of nature and the external environment in the coffee shops. The coffee shops were very keen in disposing of wastes because they ensured that they are properly treated before disposal. The idea of proper waste disposal is encouraged in all businesses, both small and large (Kang, 2012).

I interpret the findings that there is a significant difference in the time in which people prefer the use of coffee as compared to other beverages. Coffee shops still have a gap to be filled by creating more shops in different parts of the world. The gap is to provide for an avenue in which people can order for the coffee at the comfort of their offices or place of residence, and this can only work when there is a right system in place. The coffee industry has more opportunity for more investors because there is a higher demand for the products. The level of services offered, such as how customers are treated, has a great impact on the number of customers who go to a specific coffee shop. The is also a significant difference in the customer’s preference for specific varieties of coffee, with many people going for the medium price.

Businesspersons need to understand their customers and their preferences before they start-up a coffee shop (Galland, 2006). The coffee shop owners should also be very careful about how they treat their customers because this has a significant impact on the frequency of customers in a coffee shop (Waxman, 2006).

WE’VE HAD A GOOD SUCCESS RATE ON THIS ASSIGNMENT. PLACE THIS ORDER OR A SIMILAR ORDER WITH PapersSpot AND GET AN AMAZING DISCOUNT

References

Farah, A. (2009). Coffee as a specialty and functional beverage. In Functional and specialty beverage technology (pp. 370–395). Elsevier.

Galland, J.-C., Avelino, J., Larraín, A., & Montagnon, C. (2006). Origin coffees are Appellations of Origin on the horizon. Coffee: Terroirs and Qualities, CIRAD. Editions Quae, Versailles, 49–68.

Kang, J., Tang, L., Lee, J. Y., & Bosselman, R. H. (2012). Understanding customer behavior in name-brand Korean coffee shops: The role of self-congruity and functional congruity. International Journal of Hospitality Management, 31(3), 809–818.

Mokrysz, S. (2016). Consumer preferences and behavior in the coffee market in Poland. Forum Scientiae Oeconomia, 4(4), 91–108. Wydawnictwo Naukowe Akademii WSB.

Tucker, C. M. (2017). Coffee culture: local experiences, global connections. Routledge.

Waxman, L. (2006). The coffee shop: Social and physical factors influencing place attachment. Journal of Interior Design, 31(3), 35–53.